Prepare useful product information
Give each product a clear name, accurate description and photographs that show scale and detail. Include relevant dimensions, materials and care information rather than relying on a photo alone.
Online product catalogue for small businesses
Make your products easier to browse and understand.
An online catalogue helps customers compare products before buying or making an enquiry. Decide whether you need a simple visual showcase or a managed catalogue with product records and a purchase flow.
Build and edit free. An active eligible plan is required to publish.
Make the page useful
What your visitors need to know
Organise around how customers browse
Use categories that make sense to buyers. Keep identifiers consistent if you maintain a spreadsheet, and review prices and availability before publishing a catalogue.
Choose between a gallery and a store
A website gallery can showcase products and direct people to contact you. ShopFront's separate commerce capability adds structured catalogue management and product pages; review the E-Commerce page for its availability and plan requirements.
Before you build
Bring the details that make it yours.
- Product names and consistent identifiers
- Clear product photos
- Accurate prices and descriptions
- Categories and an agreed enquiry or checkout flow
Build it with ShopFront
Choose a template, add your business content and preview the result. Keep later edits in a draft until you are ready to publish them.
Start with the page allowance you need. Review current plans for publishing, custom-domain and email entitlements before choosing your setup.
Compare current plansQuestions before you start
Is a product gallery the same as a managed catalogue?
No. A gallery presents images and text. A managed catalogue stores product information and supports commerce features. Choose the setup based on whether you only need enquiries or also need a store.
Is the catalogue included in every website plan?
Do not assume it is. Structured catalogue and commerce access depend on the relevant plan or add-on. The E-Commerce and pricing pages explain current availability.
More ideas for your website
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Make a start with your own business.
Explore the editor, prepare your content and choose a plan when you are ready to publish.
Start building free