Build a collection visitors can browse
Group garments by collection or occasion. Pair full-outfit photos with fabric details so visitors can understand texture, finishing and styling before asking about an item.
Website builder for boutiques and clothing businesses
Give your latest collection a home of its own.
A boutique website brings your collection, shop details and enquiry process into one place. Show the clothing well and explain how customers can check sizes, availability and fitting arrangements.
Build and edit free. An active eligible plan is required to publish.
Make the page useful
What your visitors need to know
Answer fitting questions early
Explain measurements, alteration arrangements and whether an item is ready-made or made to order. Keep delivery and return information specific to your business.
Separate browsing from checkout
A gallery and contact link work for an enquiry-led boutique. If you need product prices, stock and a cart, use the separate commerce capability and check its availability before offering online checkout.
Before you build
Bring the details that make it yours.
- Collection and garment-detail photographs
- Sizing or measurement guidance
- Store address and fitting arrangements
- Order, delivery and return information
Build it with ShopFront
Choose a template, add your business content and preview the result. Keep later edits in a draft until you are ready to publish them.
Start with the page allowance you need. Review current plans for publishing, custom-domain and email entitlements before choosing your setup.
Compare current plansQuestions before you start
Can I showcase clothes without selling online?
Yes. Use galleries and descriptive text, then direct customers to your shop or contact link. A gallery does not automatically manage stock or checkout.
Can I replace a collection when the season changes?
Yes. Update the photos and descriptions in a draft, preview the page and publish when the new collection is ready.
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Make a start with your own business.
Explore the editor, prepare your content and choose a plan when you are ready to publish.
Start building free